REINKE® RECOGNIZES LOCAL DEALERSHIP FOR SALES SUCCESS

DESHLER, Neb., Oct. 28, 2003 - Reinke®, a leading manufacturer of mechanized irrigation systems, recognized local dealership Watson Irrigation Specialists in Townsend, Mont., as a Gold Reinke Pride dealer and as a Top Ten dealer at Reinke's Annual Sales Convention, Oct. 5-7 in St. Paul, Minn.
Out of 160 Reinke dealers, only 23 qualified for the Reinke Pride Gold level.
The Reinke Pride incentive program distinguishes gold, silver and bronze achievement levels according to an evaluation based on the dealership's exterior and interior housekeeping and maintenance, indoor and outdoor displays, safety, retail environment, merchandising, professionalism, promo/event participation and market share.
"It's an honor for Reinke to be represented so well by so many outstanding dealers," said Tim Goldhammer, vice president of marketing. "This year we presented more Reinke Pride awards than ever before. That speaks tremendously of these dealers' dedication to service."
Reinke Manufacturing Co. Inc., founded in 1954, is one of the world's oldest and largest manufacturers of center pivot and lateral move irrigation systems. Reinke is the pioneer of mechanized irrigation technology, designing the world's first reversible, electric-gear-drive center pivot system. Headquartered in Deshler, Neb., Reinke continues to lead the irrigation industry in quality, service and customer satisfaction. Reinke systems are used throughout the United States and Canada and in more than 30 other countries worldwide. To find a local Reinke dealership, growers may call toll-free 1-866-365-7381 or for more information on Reinke products, visit www.reinke.com.
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Photo Caption: Ron Schardt (left), Reinke's CEO, and Tim Gavin (right), territory manager, presented a Gold Reinke Pride dealer award to Ed Watson (center) of Watson Irrigation Specialists.